The 11th Advances in Hospitality and Tourism Marketing and Management conference will provide a unique forum for attendees from academia, industry, government, and other organizations to actively exchange, share, and challenge state-of-the-art research and industrial case studies on hospitality and tourism marketing and management. The goal of the conference is to thoroughly examine contemporary hospitality and tourism issues, stimulate dialogue, and develop new perspectives in the field of hospitality and tourism within the globalized environment. The conference invites conceptual, empirical, and methodological research papers, and country context case studies on different tourism and hospitality themes. Papers and presentations are expected to address both the theoretical, methodological, and practical aspects of tourism and hospitality marketing and management.