The 37 th Annual Conference of the International Society of Franchising will take place in the vibrant city of Boston. The conference is an opportunity to bring together scholars from a range of disciplinary perspectives to share research on issues that concern franchise brands, both commercial and social, to stimulate debate and develop new ideas. We look forward to welcoming you to the Tariq Farid Franchise Institute at Babson College part of the Arthur M. Blank School of Entrepreneurial Leadership.