This one-day conference brings together senior loyalty, CRM and retention leaders for a focused, practical exploration of what drives long-term customer value.

Featuring real-world case studies from Matalan, Virgin Active, Openreach, Aviva, BBC Studios, TUI, Secret Escapes and Costa Coffee, the agenda covers AI-powered personalisation, friction-free journeys, omni-channel content, ethical data use and feedback-led CX design.

Three interactive panels and discussion-led sessions ensure delegates leave with clear, deployable tactics to strengthen retention and lifetime value.