State of Social is an educational, award-winning conference bringing together marketing’s sharpest minds for two days of ideas, debate and practical learning at Optus Stadium in Perth, Australia.

The 2026 theme is ‘Friction’: the tension between strategy and instinct, creativity and constraint, humans and machines. Not a problem to solve, but a powerful force to understand and use.

Day one ignites your thinking. Day two sharpens your skills. No sales pitches, no recycled content. Just smart programming, gourmet food, bottomless barista coffee and the SOS experiences you won’t find anywhere else.