More ≠ Better: How to Market Like a Human

Companies are more disconnected from their audiences than ever. Regardless of whether you market B2B or B2C, you’re really marketing business to human. We need to get back to building real connections in order to improve our marketing and sales operations. This session will walk through six pillars that will help brands connect on a more human level and help to reframe our marketing goals and KPIs to focus on quality over quantity.